After an EF5 tornado leveled a small Kansas town, DuPont offered to help rebuild it using its own sustainable construction materials. Our team saw the potential for a documentary series, and with Leonardo DiCaprio’s production company, pitched it to the Discovery Channel. They bought it, we helped integrate the DuPont sustainability story, and created all the promotional material. The show ran for three seasons. And the work won the first ever One Show Gold in the branded entertainment category.
DuPont_ Rebuilding Greensburg from Michael Demos on Vimeo.