Despite JPMorgan’s sterling reputation in the U.S., in 2011 few had heard of the bank in South American and Asia – the same markets the firm was planning its future around. We helped them establish themselves as the world’s preeminent bank by creating a new, global platform tailored to engage sophisticated investors and influencers. Today, the bank consistently ranks as one of the world’s most admired brands.
JP Morgan case study (1) from Michael Demos on Vimeo.
