MALALA YOUSAFZAI
This is what FAST COMPANY wrote about the creation of the first digital Nobel Prize speech: "Last October [girls'-rights activist Malala Yousafzai] won the Nobel Peace Prize. Her organization still only had three staff. They knew it was an opportunity to reach young people everywhere at once. But most acceptance speeches are made in a room full of elites. They wanted to create the first digital Prize speech. They worked with MTV’s in-house creative agency to get up at 4 a.m. to edit down the live feed of the speech from Norway into a three-minute shareable video. They got the United Nations, Facebook, and even Shakira to promote it throughout the day. To the ceremony, they brought five girls that Malala had met through her travels, announcing they were the first ever 'girls delegation'–and had them do their own press junkets."
The social tagging strategy we developed with Facebook meant that more than 4,000,000 people watched and shared her speech. By the end of the year, her foundation raised unprecedented $28.5 billion for girls' education around the world.
Watch the video here.
