https://michaeldemos.com Michael Demos Portfolio Mon, 16 Mar 2026 00:37:03 +0000 https://michaeldemos.com en https://michaeldemos.com/HOME Sat, 22 May 2021 16:22:41 +0000 Michael Demos Portfolio https://michaeldemos.com/HOME MICHAEL DEMOSCreative Director / Writer https://michaeldemos.com/Vanguard Mon, 16 Mar 2026 00:37:03 +0000 Michael Demos Portfolio https://michaeldemos.com/Vanguard VANGUARD (FIXED INCOME) When financial advisors work with Vanguard, they’re supported by extraordinary fixed income expertise and products. In touting the availability and power of these bond funds, we dramatized the idea of being backed by Vanguard in an arresting way that championed the vital role advisors play for their clients. https://michaeldemos.com/Merrill-Lynch Thu, 26 Sep 2019 14:43:28 +0000 Michael Demos Portfolio https://michaeldemos.com/Merrill-Lynch MERRILL LYNCH Howard Gossage, one of the original “Mad Men” of the 60s, once wrote: "Nobody reads ads. People read what interests them, and sometimes it's an ad.” That’s as true today as it was then. <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/313870d926526c7d599853173c1dd818d9953534e264cc2231f0003f7169e34b/timing-is-nothing-jpeg.jpg" data-mid="109207396" border="0" src="https://freight.cargo.site/w/1000/i/313870d926526c7d599853173c1dd818d9953534e264cc2231f0003f7169e34b/timing-is-nothing-jpeg.jpg" /> https://michaeldemos.com/The-Financial-Times Mon, 23 Apr 2012 16:19:53 +0000 Michael Demos Portfolio https://michaeldemos.com/The-Financial-Times THE FINANCIAL TIMES Print ads that target potential subscribers and advertisers at once in a shameless play to the ambitions of both. <img width="700" height="540" width_o="700" height_o="540" data-src="https://freight.cargo.site/t/original/i/a946c0eb6d43f33a6244b1f23105e2503a5701401480775b7d0883bc9c356e37/ft_print-1_o.jpg" data-mid="109207406" border="0" src="https://freight.cargo.site/w/700/i/a946c0eb6d43f33a6244b1f23105e2503a5701401480775b7d0883bc9c356e37/ft_print-1_o.jpg" /><img width="700" height="540" width_o="700" height_o="540" data-src="https://freight.cargo.site/t/original/i/ca15b52047ce273a7fc5bf273f71e8469b0154dd2f43a5d63abb61f80dbe1e09/ft_print-3_o.jpg" data-mid="109207408" border="0" src="https://freight.cargo.site/w/700/i/ca15b52047ce273a7fc5bf273f71e8469b0154dd2f43a5d63abb61f80dbe1e09/ft_print-3_o.jpg" /><img width="700" height="540" width_o="700" height_o="540" data-src="https://freight.cargo.site/t/original/i/b94b5a5cd8aadac21f6f9ec47a12e504455bc44b73a1404c360685079a674307/ft_print-2_o.jpg" data-mid="109207407" border="0" src="https://freight.cargo.site/w/700/i/b94b5a5cd8aadac21f6f9ec47a12e504455bc44b73a1404c360685079a674307/ft_print-2_o.jpg" /> https://michaeldemos.com/JPMorgan-Chase Fri, 17 Mar 2017 20:35:50 +0000 Michael Demos Portfolio https://michaeldemos.com/JPMorgan-Chase JPMorgan Chase JPMorgan Chase was the only big bank that kept lending after the economy went south. It's an important story, and we wanted to tell it in a way that was both factual and human. https://michaeldemos.com/American-Express Mon, 01 Jul 2019 17:08:04 +0000 Michael Demos Portfolio https://michaeldemos.com/American-Express AMERICAN EXPRESSJust another typical small-business spot: sharks, cavemen, and a mechanical Joe Biden. https://michaeldemos.com/JPMorgan Sat, 22 May 2021 16:55:33 +0000 Michael Demos Portfolio https://michaeldemos.com/JPMorgan JPMORGAN A campaign highlighting JPMorgan's scope and status. We also created a microsite, jpmorganglobal.com, to substantiate image work with in-depth case studies and white papers. <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/2b0d63910eba257c9686a0762f23dc2bc7c9af039a4847c9b111011688c52e4d/JPM-CANAL_o.jpg" data-mid="109210570" border="0" src="https://freight.cargo.site/w/1000/i/2b0d63910eba257c9686a0762f23dc2bc7c9af039a4847c9b111011688c52e4d/JPM-CANAL_o.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/fada708038b8aa64536722abb86eb1d4571ee9ceac556b38005dde08818afaa4/JPMORGAN1.jpeg" data-mid="109210778" border="0" src="https://freight.cargo.site/w/1000/i/fada708038b8aa64536722abb86eb1d4571ee9ceac556b38005dde08818afaa4/JPMORGAN1.jpeg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/f8eeae5cdb98eb686e3c2ac36f18e9abbcedf8c5a0bf8bc3e5da4acbcda1699c/JPMORGAN2.jpeg" data-mid="109210782" border="0" src="https://freight.cargo.site/w/1000/i/f8eeae5cdb98eb686e3c2ac36f18e9abbcedf8c5a0bf8bc3e5da4acbcda1699c/JPMORGAN2.jpeg" /> https://michaeldemos.com/Lloyds Mon, 08 Jan 2018 17:55:39 +0000 Michael Demos Portfolio https://michaeldemos.com/Lloyds LLOYD’S Sometimes advertising is stranger than fiction.&nbsp;This campaign for a syndicate of Lloyds is based on actual incidences of data theft or loss, with each ad capturing a moment that is mundane yet memorable. <img width="600" height="849" width_o="600" height_o="849" data-src="https://freight.cargo.site/t/original/i/8a7bc0f2bf1b1033b9910824b9682f164f8795fe3d91e851987324a12c9ed07b/beazley-1_o.jpg" data-mid="109207435" border="0" src="https://freight.cargo.site/w/600/i/8a7bc0f2bf1b1033b9910824b9682f164f8795fe3d91e851987324a12c9ed07b/beazley-1_o.jpg" /> <img width="600" height="849" width_o="600" height_o="849" data-src="https://freight.cargo.site/t/original/i/2938757d2ab8636d47cd7e197a449277988fc253a7889fa5803763148b159d50/beazley-3_o.jpg" data-mid="109207436" border="0" src="https://freight.cargo.site/w/600/i/2938757d2ab8636d47cd7e197a449277988fc253a7889fa5803763148b159d50/beazley-3_o.jpg" /> <img width="600" height="849" width_o="600" height_o="849" data-src="https://freight.cargo.site/t/original/i/883a65a579defbe5ce10a2fe6b47534509840d0829f269b443f9655f0d2162ca/beazley-2_o.jpg" data-mid="109207437" border="0" src="https://freight.cargo.site/w/600/i/883a65a579defbe5ce10a2fe6b47534509840d0829f269b443f9655f0d2162ca/beazley-2_o.jpg" /> https://michaeldemos.com/Vanguard-Brand Mon, 16 Mar 2026 00:04:05 +0000 Michael Demos Portfolio https://michaeldemos.com/Vanguard-Brand VANGUARD (BRAND) Best known for its index funds, and historically wary of marketing, Vanguard needed to re-introduce itself to the world as a modern, agile brand that helps clients of all sizes, from institutional investors to ordinary Americans saving for retirement. And it had to do so in a way that captured Vanguard’s unique ethos, its relentless drive to truly do right by all of its investors. We launched the campaign with three spots that worked at both a brand and product level to show not just how Vanguard delivers, but why. https://michaeldemos.com/Merrill-Lynch-1 Wed, 25 Jun 2014 18:29:21 +0000 Michael Demos Portfolio https://michaeldemos.com/Merrill-Lynch-1 MERRILL LYNCH At a time when financial advertising was zigging towards talking babies and general goofiness, Merrill zagged.